青い春(Ao I Haru)

Marketing Campaign

青い春(ao i haru) which directly translates to blue spring in Japanese and also means “youth,” is a campaign that I created for Glossier’s entry into the Japanese market. For the campaign I focused on creating social media graphics and website designs as I planned for Glossier to launch online in Japan. I worked to tie seasonal cultural themes into the marketing materials that I created in order to appeal to a Japanese audience.